¿Necesitas conocer las claves para que tu empresa tenga más impacto digital?
Optimiza tu estrategia y mejora los resultados de tu negocio gracias al poder de los datos.
Con el análisis GaeaSmartData auditamos las principales áreas del marketing digital:
- Más de 100 comprobaciones técnicas que te indicarán si tu web cumple con todos los requisitos actuales.
- Análisis de los resultados y KPI's obtenidos de tus acciones de marketing digital.
- Análisis de tu estrategia de posicionamiento SEO, palabras clave y contenidos posicionados.
- Investigación exhaustiva de la visibilidad orgánica y estrategia de contenidos de tu competencia.
- Social Media Analysis: análisis de la presencia de tu marca en redes sociales y visibilidad de tus competidores en redes sociales.
- Análisis del rendimiento de campañas de Google ADS y Social ADS, de tu marca y de la competencia.
- Detección de nuevas tendencias y estándares sectoriales.
Te entregamos un informe con conclusiones para que sepas cómo optimizar tu estrategia, qué acciones son las más efectivas y cómo potenciar la visibilidad y el impacto del marketing digital de tu marca.
It is a capital mistake to theorize before one has data
~ Sherlock Holmes
Private investigator
Discover the real situation of your brand and your competition
We analyze the perception of your brand and your presence in the internet universe with the most complete report you can imagine.
Growth Hacking
It is a new approach and a new vision to understand your market. Because growth is no longer an option, it is the only way to face your super interconnected world. Therefore, we help you to draw different paths to achieve the goals.
How is it done?
- We measure: Your brand. Your sector Your competition
- We ask many questions
- We do it analytically and creatively
- We perform many tests all the time
- We define good content strategies
- We implement viral Marketing actions
Our Tools
Analytics
Web Architecture
SEO
User Experience
Goals of the Gaea Smart Data analysis
This comprehensive data analysis will help you achieve your marketing goals faster and more effectively
Know the status of your brand and know where you are in relation to the competition
Know the way to improve your brand and your online presence
Discover SEO positioning opportunities with new content
Be clear about upcoming investments to better convey the purpose of the brand
Goals of the Gaea Smart Data analysis
This comprehensive data analysis will help you achieve your marketing goals faster and more effectively
Know the status of your brand and know where you are in relation to the competition
Know the way to improve your brand and your online presence
Discover SEO positioning opportunities with new content
Be clear about upcoming investments to better convey the purpose of the brand
Current situation and goals
Actual status
Where we are?
Define what is the current situation to analyse
Future goals
What do we try to achieve?
Define the objectives to reach and timelines
GAP Identification
How far are we from our goal?
Define the gap from the final goal
Action plan
How can we reach our objective?
Determine necessary action plans to reach objectives
Sections of our report
Discover your real situation and that of your competition in the internet universe with the most complete report you can imagine.
We analyze your communication strategy to know the perception and reputation of your brand. Then we give you the keys to marketing so that your brand becomes a benchmark and a respected brand in your sector with what you will get a better valuation in the market. With our analysis, you will see more easily how to work on the different elements that make your brand and make it favorite in front of others.
Is your website well constructed? We analyze your site to find out if it meets all the requirements for a good user experience and correct search engine positioning. We carry out the essential verifications so that your website complies with quality and safety standards.
In this section we analyze aspects of information architecture, usability and site strategy, solving a series of questions that we propose below. The user interface can be optimized in many ways according to the purpose you have and preferences at the graphic level, so there is not a single solution to usability problems, but it can be solved in several correct ways.
In which brand territory is yours? What other brands are in your same territory? And do you know the indirect competence? We give you the key data of the online actions of the competition to know what they are doing well and can do better. We determine content and keyword opportunities that you can position better than your competition. We investigate your activity in Social Media and other websites that you use. We identify and analyze your competitors in organic positioning.
We audit the quality of your content and give you clues where and how you can create new ones. A report on the gap in SEO opportunities in content is generated.
Current status of web traffic to know the metrics that matter to optimize your brand’s online strategy.
The keywords are the words related to a possible search and, in addition to having meaning in themselves, are fundamental to improve positioning in all types of search engines and social media.
Sections of our report
Discover your real situation and that of your competition in the internet universe with the most complete report you can imagine.
Start browsing!
Discover the reports we propose to take your digital project to the next level.
Branding
We analyze your communication strategy to know the perception and reputation of your brand. Then we give you the keys to marketing so that your brand becomes a benchmark and a respected brand in your sector with what you will get a better valuation in the market. With our analysis, you will see more easily how to work on the different elements that make your brand and make it favorite in front of others.
"Cotton" test
Is your website well constructed? We analyze your site to find out if it meets all the requirements for a good user experience and correct search engine positioning. We carry out the essential verifications so that your website complies with quality and safety standards.
User experience
In this section we analyze aspects of information architecture, usability and site strategy, solving a series of questions that we propose below. The user interface can be optimized in many ways according to the purpose you have and preferences at the graphic level, so there is not a single solution to usability problems, but it can be solved in several correct ways.
Competitive analysis
In which brand territory is yours? What other brands are in your same territory? And do you know the indirect competence? We give you the key data of the online actions of the competition to know what they are doing well and can do better. We determine content and keyword opportunities that you can position better than your competition. We investigate your activity in Social Media and other websites that you use. We identify and analyze your competitors in organic positioning.
Content GAP
We audit the quality of your content and give you clues where and how you can create new ones. A report on the gap in SEO opportunities in content is generated.
Traffic analysis
Current status of web traffic to know the metrics that matter to optimize your brand’s online strategy.
Keywords
The keywords are the words related to a possible search and, in addition to having meaning in themselves, are fundamental to improve positioning in all types of search engines and social media.
What is Smart Data?
We evaluate the relevant data to optimize the actions you perform online, improve your digital strategy, and clearly define your future investments.
Smoke Data
When there is an excess or too much data, which can not be analyzed and prevents good visibility.
Big Data
Data converted into structured information to be analyzed.
Smart Data
Selection of valuable information from which to draw conclusions to make strategic decisions.
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Contact us for personalized advice.